Beyonce, The Face of H&M


Just when I thought H&M couldn't up their game any further, they've just released their global summer campaign photos with the one and only Beyonce.

Along with the recent in store restyles (the Brighton one looks amazing!) and their SS13 collections being unbeatable in terms of style and price; they've now gone and got the best possible celebrity endorsement - H&M can really do no wrong in my eyes.

That quote that was circling social networking sites, 'Be yourself, always be yourself unless you can be Beyonce' springs to mind. There really is no better woman to showcase summer clothing, her curvaceous body provides us with the perfect role model and a far fetch away from the usually skinny bikini models we're used to seeing.

The first photo that's been released (above) literally makes me want to squat the days away until I can be laying on a lounger, sunning myself with a Mojito in hand.

The ad's will run in conjunction with her Mrs Carter tour and read, 'Beyonce as Mrs.Carter in H&M'. Forget Rihanna for River Island (how disappointing is that clothing range?!), this Summer is ALL about Beyonce, and H&M have left me with a lust list as long as my arm.

I cannot wait to see the rest of the gorgeous campaign!

Zoey xo

14 comments:

  1. Omg best thing they ever did! will defo probs buy everything she wears haha xoxo

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    1. Ah same! It will sell out sooo quickly!xx

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  2. Love Beyonce - can't wait to see the collaboration - just bought a cheeky white jacket from H&M today!

    Be great if you could check out my latest camouflage & monochrome outfit post here

    Thanks! Charlie xx LurchHoundLoves.com | UK Fashion Blog

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  3. best thing about working there, i can't wait to splurge on new swimwear! even without staff discount its so well priced! xx

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    1. So jealous of your discount! But yess it’s definitely the place for bikinis!xx

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  4. beyonce is so perfect
    itsrowanneslife.blogspot.co.uk

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    1. Isn’t she! I can’t wait to see the other photos!x

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  5. Wow Beyonce just puts Rihanna to shame, she is amazing!

    Just found your blog and made sure to follow you on Bloglovin'

    P.xx
    greywalls94.blogspot.co.uk

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  6. Argh I just love her! Can't wait to see her at V Festival this year. What do you think of her new song? It's reallyyyy different to all her other stuff.

    She looks amazing here, I'm sure it will make more people go to H&M!

    Amy xxx

    www.amodernminute.co.uk

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  7. I think Beyonce is great and can't wait to see the rest of the collection! The photo is beautiful xxx

    http://ileftmyheartinmiami.blogspot.co.uk/

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