Just when I thought H&M couldn't up their game any further, they've just released their global summer campaign photos with the one and only Beyonce.
Along with the recent in store restyles (the Brighton one looks amazing!) and their SS13 collections being unbeatable in terms of style and price; they've now gone and got the best possible celebrity endorsement - H&M can really do no wrong in my eyes.
That quote that was circling social networking sites, 'Be yourself, always be yourself unless you can be Beyonce' springs to mind. There really is no better woman to showcase summer clothing, her curvaceous body provides us with the perfect role model and a far fetch away from the usually skinny bikini models we're used to seeing.
The first photo that's been released (above) literally makes me want to squat the days away until I can be laying on a lounger, sunning myself with a Mojito in hand.
The ad's will run in conjunction with her Mrs Carter tour and read, 'Beyonce as Mrs.Carter in H&M'. Forget Rihanna for River Island (how disappointing is that clothing range?!), this Summer is ALL about Beyonce, and H&M have left me with a lust list as long as my arm.
I cannot wait to see the rest of the gorgeous campaign!